In my 10+ year career, I have found that the art of creating new products in the United States has become more and more challenging. This is because the pace of innovation has become extremely fast and consumer expectations for products evolve very quickly. No longer can a company spend 1-2 year planning cycles to bring products to market.
Much of this has been driven by technology - particularly the Internet, social technologies, mobile technologies - and the shifting consumer perceptions that have swept across industries as they have embraced these technologies.
I have seen many industry-leading companies in the US struggle with the challenge of how to innovate to keep pace with their competitors, disruptive start-ups, and the market, in general. Through my career, I have been able to put together and work with extremely talented teams of technologists and designers to help clients meet these challenges. And yet, I see the ability to innovate as one of the factors that will determine the success of companies across industries moving forward - and very few companies are truly able to.
Watching from jobs in New York and Silicon Valley, I have the impression that Indian businesses have transitioned very quickly from companies that support US firms to companies in India who are able to drive innovation, at multiple levels, from deep technology to identifying and addressing gaps in the market. When I consider how the challenges of innovating for the Indian market, where the velocity of change around consumer technology and behavior outpaces the West, I am very curious to understand how companies tackle innovation and product development in India.
I believe that there is a lot to be learned, and would like to explore the following key questions:
How are products and services designed, made, and brought to market in India?
How do innovators keep pace with the rapid change of technology and consumer behavior in India?
What do product managers, marketers, and designers see as the keys to being successful in the Indian market?
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